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Posts Tagged ‘Online Press Release’


Being on Google's First Page Isn't Always Good

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What do you want your online marketing campaign to accomplish for you? Are there any reasons why you would not want your pages to be found for your targeted keyword phrases on page 1?

Here are 3 reasons as to why that may be the case.

Is there intent for actual commerce?

Let’s say you are the first result.

You should be asking yourself, what is the intent of this keyword phrase? Do the words contained in the keyword phrase give any indication of someone getting ready to spend money on a product/service that you offer?

For example, compare these keyword phrases: SEO NJ, automotive search engine marketing, and online press release service. The latter 2 phrases give an indication of someone who is getting ready to spend money.

If you are targeting a keyword phrase that has questionable intention, there really shouldn’t be any reason to be found on page 1. It would be better to target more appropriate phrases instead.

If there’s no intent for actual commerce then that keyword phrase isn’t helping your online marketing efforts.

Traffic Really Matters

If you can have a first page result in position 4, or a second page result in position 12, which would you choose? Is this an obvious choice?

What if the first page choice has 3,300 monthly search queries for its keyword, but the second page choice has 22,200 monthly search queries for its keyword.

Would you still believe that the best choice in this example is the first page result?

According to numbers from Aaron Wall’s site, approximately 6% of search users will click on the number 4 result in Google. That’s 198 visitors in a month.

And over 1% will click on the number 12 search result. That’s 222 visitors per month.

The second choice is now the obvious choice. The higher traffic volume will result in a higher percentage of online conversions.

Smart Searchers Bring Value

The people that click the first result in the SERPs are more often that not less serious than people who go through the first few results or who continue searching onto the second page.

There is something to be said about avoiding people who almost randomly click the first result and who may have impulse control issues.

These may not be the best potential clients for your products/services. For an online agency like us, we like our clients to be a bit more informed so we can be on the same page when it comes to performance. The searchers who don’t just click on the first result but read through a few are usually the more informed people.

A second page result could bring you more serious potential customers, people who are more likely to actually read your website content, understand your products/services better, and be more likely to become a traffic conversion.

Use Your Ad Dollars Wisely in a Growing Economy: Reputation Management by Being a Contrarian

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This time I will talk about running a reputation management campaign by being a contrarian.

These days it’s great to go against what everyone else is doing, such as being optimistic when everyone else is pessimistic, or starting a business when everyone else is getting laid off.

You can use your story to your advantage by including it in your pitch to any traditional media or your online press releases. This way, you have more of a chance of being mentioned, especially if your business is unique or operating in an interesting niche.

Great stories are always in demand by media outlets that are looking for points of view that oppose the general media narrative of the day. At this point, the narrative in the U.S. is doom and gloom, but if you are the bright point of light, you can enjoy reputation management rewards now and for years to come.

Next time, I will talk about email database marketing and direct mail.

Email Database Marketing is Becoming Difficult

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For many online marketing New Jersey advertising companies, traffic conversion rates are alot less than what they used to be. But simultaneously there are also some online marketing services that have experienced no significant drop in online conversions. This is because they have built exceptional subscriber loyalty over some years.

For many online marketing New Jersey advertising companies, the biggest problem is email database marketing deliverability. Email database marketing is being filtered so heavily today that often less than 20% of a large mailing list gets delivered.

However, there are a few ways you can improve your email deliverability. One such way is to run it through a spam checker before sending it out. The best email database marketing programs have built in systems that give you spam scores before sending your email out. So, for example, let’s your email scores higher than a 1 on a 5 point scale, you should probably revise your email.

Also, a business totally dependent upon email database marketing is not a very solid business. Businesses need a database that has not only names and email addresses, but physical mailing addresses as well. That way, if something apocalyptic ever happened in the world of email or the internet, they could just start using direct mail and still be in business.

Many ISP’s now monitor email delivery rates, bounce rates, and even open rates. They use readily available data, and if a given ISP or third party list host has a dismal record, they may block all emails from that source.  If ISPs are blocking sources that send out alot of emails that have very poor open rates, some online agencies may have to move to a different outlet.

For example, a business could start marketing through various social networking sites, such as Facebook, Twitter, or MySpace, and even build a larger email database. Businesses could use these social networking sites in much the same way that email is used. They can send direct communication messages with product/service offers, discounts, value deals, etc. They can also distribute online press releases through their social networks by greating interest groups or fan pages. Social networking sites are also a free and easy way to perform reputation management. And, since social networking sites are free to use, businesses will save money.

Local Link Building to Increase Your Website's Rank

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Have you spend alot of time looking far and wide for links to your Web site? You may be overlooking opportunities in your home town. Local business groups, such as a Chamber of Commerce or regional business council, can offer some great opportunities for links to your Web site. We’ll explore the process of finding these link opportunities on local business groups’ Web sites.

First, you’ll have to put together a list of all local business organizations in your area — even the very small ones. Then spend some time on each of their sites to find the low-hanging fruit, which is usually the member directory. Those often aren’t direct links.

That’s when most people stop their search because the obvious link opportunities aren’t present. In the process, they fail to notice other valuable links that could elevate their site into the top 10, thereby heavily increasing web site traffic conversions. It only takes a few high-quality links to make a difference.

Back to the site — did you check their pages related to your industry? Do a simple Google search, using this code for your chamber’s site: (site:chamber.com keyword). Replace “chamber.com” with the actual URL of their site, and “keyword” with broad-based terms related to your industry, such as medical, auto, attorney, etc. You may find pages that mention members in specific industries, or a place where companies in each vertical can display special offers.

Another approach is to look to see if they give direct links when they profile a company in their news section. Or find out if they need sponsors for upcoming events. Does the organization do any kind of community outreach that would draw media attention?
Of course, acquiring these types of links requires more work than simply filling out a form. They may require several e-mails, phone calls, or face-to-face meetings. Yet the effort is well worth it, in order to obtain top rankings.

Let’s say you get them to profile your company in their news section. With a small suggestion, you can get a deep link within the content to one of your main product pages with the keywords as anchor text, as well as a link to your home page. This is usually a best practice for marketing NJ.

While many would be happy with the above links, why not upgrade them? That’s accomplished by getting other sites to link to your new profile page. Every time another site links to your company’s profile, it increases the value of those links to your site, helping to build website traffic.

A link obtained from a page with external links to that page is more powerful. Many in the industry search out those existing pages with a high number of external links.

Why not reverse engineer the process? Get the links first, then get sites to link to that page. This is especially useful because sites can be hesitant to link to an e-commerce site. It’s more likely that they’ll link to a trusted page on a site, such as a Chamber of Commerce.

Now promote the company profile by all means available to build those links. This includes on your own site, online press releases, social media, blogs, and personal contacts. It’s time to call in some favors. Don’t forget your New Jersey advertising free newspaper, bloggers, and media companies.

Instead of overlooking link marketing opportunities, start exploring sites deeper. Look for more than just the easy links, which often have less value, and go after those less accessible links. The results could just be top rankings in the near future for your company.

–Source:  Search Engine Watch

Public Relations/Reputation Management

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It is crucial for any business to run a public relations/reputation management campaign in order to keep a positive image in the public eye. However, the traditional modes of running such a campaign are slowly becoming obsolete. That is why it is necessary for businesses to update their public relations/reputation management campaigns for the 21st century. So how does a business update their public relations/reputation management campaigns? All it has to do is join the virtual world. The quickest and easiest way to run a public relations/reputation management campaign online is through blogging/SEO.

A business can respond to pretty much anything through blogging, especially negative rumors or negative public reaction to anything the business does. Since blogs are supposed to be updated incredibly frequently (usually every day or at the very least once a week) a business can respond to the public in real time, instead of having to go through all the time and trouble of having to set up a press conference. Also, since blogs allow comments, a business can see the public response to the public relations/reputation management campaigns themselves. Blogging is a great way for a business to set up a dialogue with the public. And if the public feels that the company is truly engaged in a two-way communication channel, rather than a one-way, then they will feel more involved with the business as a whole. That, in turn, will make them more loyal to the business.

And we’re not the only ones who think so.  Industry experts, such as these guys, also think that blogging is one of the best public relations/reputation management tools.