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Keyword: A word or phrase entered into a search engine to return matching and relevant results. Many websites offer advertising targeted by keywords, so an ad will only show when a specific keyword is entered. PPC, CPM and even CPA campaigns all target users based on the keywords that they typed into the search engine. Keyword researching andĀ appropriateĀ tagging are critical parts of any SEM campaign.

An example of keywords associated with “productiv”

Example of Keywords