Cost Per Click (CPC)

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Cost Per Click (CPC): It refers to online advertising and a Pay Per Click (PPC) Campaign. PPC is when a business spends money to have their ads appear based on targeted keywords or phrases.  However, the business only pays when someone actually clicks on their ad. Therefore, PPC campaigns are priced in the actual cost per click or CPC. The majority of text ads sold by search engines are billed under the CPC model.

An example of PPC Ads:                                                            The General Process of PPC:

An example of PPC or Pay Per Click Advertising Typical PPC Process including keyword research