Click Through Rate (CTR)

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Click Through Rate (CTR): The rate (expressed in a percentage) at which users click on an ad. This is calculated by dividing the total number of click by the total number of ad impressions. For example, if my ad had 100 impressions and 5 clicks, the ad’s click through rate would be 5 %

An example of Click Through Rate

CTR is an important metric for Internet marketers to measure the performance of an ad campaign. The higher the click through rate, the better.