BullsEye Marketing

Paid Search

bullseye — Thu, 22 Sep 2011 14:49:30 +0000

At BullsEye Marketing we provide a number of services that not only measure your company’s success online but also improve it through paid search online advertising. Paid search works great for businesses or websites that are not getting indexed well in organic searches. Our clients using paid search have seen some remarkable results for not only getting websites properly indexed but also getting a good amount of traffic to their website. Here is an example of one of our clients that started a paid search campaign with us. Here is a screenshot of this client’s analytics results for the months of May and April.

In the line graph above the green line represents their website’s traffic in April. During this time their company was only relying on organic search to get indexed. During this month the most visits they got in a day was five and the total number of visits for the whole month was twenty-five. It was towards the end of this month that we had suggested a paid search campaign. I think it goes without saying that May was a very different month for this company. Their website’s traffic went from a maximum of five visits a day to a maximum of twenty-two a day. That is almost the amount of traffic they got in a month all done in one day. May had ended with a total of 382 visits, which was a 1,428.00% increase. We continued the campaign for a number of months until they decide to stop the campaign and go back to getting indexed by organic search results alone. After their 16th day without the paid search campaign we looked to see how they were doing.

As you can see from the line graph after stopping the campaign the number of visits to their site completely dropped back down to what it was before the paid search campaign. This is a perfect example for how paid search campaigns can dramatically change your website’s traffic. Paid search campaign not bring in large numbers of visitors, but also with keyword selection they bring in the visitors that are looking for what your selling.

Contact Us: (888) 678-4890

BullsEye Marketing’s top SEO and SEM Tips: 2nd Edition

bullseye — Wed, 17 Aug 2011 13:55:19 +0000

While creating the last list of tips (view it here at http://bullseyenj.com/2011/08/15/bullseye-marketing’s-top-2-seo-and-sem-tips), the experts here at BullsEye Marketing realized that many different tips did not make the cut. As a result, this is another gathering of a few important SEO and SEM tips.

For those who are unfamiliar with BullsEye Marketing, we are an online advertising and marketing agency. We are located in New Jersey (NJ) but we serve clients across the tri-state area. BullsEye Marketing has experience in creating websites, running SEM and PPC campaigns and analytical reports. For more information about BullsEye Marketing’s services, please visit http://bullseyenj.com/services.

And now, as promised, are two more SEO and SEM tips:

1. Use long tail keywords instead of one general keyword

A long tail keyword is defined as 2 or more search words that define a keyword. For example, “ad agency nj” is a long tail keyword while agency or advertising is not. In most cases, potential customers use long tail keywords like “ad agency nj” instead of just agency. The reason for this is because the more words in the keyword phrase, the more specific the online search. The long tail keywords should be inserted throughout the website and blog post. Additionally, they should appear in the header and anchor text of the page. The more that these long tail keywords appear on a web page or in a post, the more relevant the post or webpage is to these long tail keywords.

2. Track your results and growth.

Sign up for a free analytic program like Google Analytics. Put the code from this program into your website. Now, look at the results of your SEM and SEO tactics. This analytic program tracks visitors, page views, IP addresses, keywords and a whole slew of important information. The best suggestion is to start using this analytic program at the start of any Internet advertising campaign because the analytic program will give the business a benchmark of their success before the advertising campaign. Then, as the advertising campaign progresses, look at the analytic program to see the lift in views and sales.

Contact Us: (888) 678-4890

BullsEye Marketing’s top 2 SEO and SEM Tips

bullseye — Mon, 15 Aug 2011 15:59:56 +0000

BullsEye Marketing is an online advertising and marketing agency that serves the greater New Jersey (NJ) area. We have experience in creating websites, running SEM and PPC campaigns, analytical reports and call tracking; Basically, BullsEye Marketing can take care of all a business’s online advertising and marketing needs. For more information about BullsEye Marketing’s services, please visit http://bullseyenj.com/services. Additionally, we have been in the business long enough to know the do’s and don’ts of the industry. So here are some of our top tips:

1. Build a strong and easy to use Webpage or Website

This is important because it is the central point of online business. Without it, a business will have trouble really doing anything on the internet. The website is the first interaction that a potential client will have with a business. If the website is easy to use, has a fast loading time and basically pleases the customer, that customer will be sure to return and conduct business through the website. Also, all the PPC campaigns or other SEM tactics will be useless without a strong website because all online marketing strategies point potential customers toward a website.

2. Produce Content Consistently

This content can be anything from uploading a picture with alt text, a chart, a blog post or a full out press release story. It really does not matter as long as the content is relevant to the business’s website and it is uploaded on a consistent basis. The consistency is important because it shows to the google bots and spider bots that this webpage is still active. As a result, the page will receive a higher page position on search results. Additionally, the consistent upload will help attract readers and returning potential customers to the website.

Contact Us: (888) 678-4890

BullsEye Marketing celebrates 5th year as Online Advertising Agency

bullseye — Fri, 12 Aug 2011 16:05:48 +0000

It is said that the first few years of a business are the hardest because it is during these first few years that a company begins to make a profit. When a company first starts out, they usually take out mortgages and loans; as a result, the profit from the first few years goes to paying off those loans. However, by the fifth year, the company starts earning a profit and this is exactly why BullsEye Marketing is celebrating our 5th year as an online Advertising Agency.

BullsEye Marketing started out five years ago with a concept from its president B Alan. He believed that online advertising is the advertising and marketing of the future. Additionally, he also saw a lack of agencies that catered to this new online advertising. As a result, he used his years of experience within the advertising industry to create a new agency that was able to do both online and traditional advertising but it specialized in online advertising and marketing. And thus, BullsEye Marketing was created. For more information about the creation of BullsEye Marketing, please visit http://bullseyenj.com/about-us/.

Although BullsEye Marketing is based in New Jersey (NJ), the agency has clients across the tri state area including the states of Pennsylvania (PA) and New York (NY). Additionally, BullsEye Marketing has a variety of clients. The majority of our clients are car dealerships like the Martin Dealerships of Delaware and Madison Honda in New Jersey. However, BullsEye Marketing also has clients in other industries such as Handi Lift Residential in North Carolina and the Wilf Campus for Senior Living in New Jersey.

BullsEye Marketing offers many services which can help a business’s online advertising to flourish. We offer SEO (Search Engine Optimization) consultations so that businesses get the most out of their website. BullsEye Marketing also offers website creation and maintenance for those businesses that do not have a website yet. The marketing experts here at BullsEye Marketing also can run a company’s SEM (Search Engine Marketing) and PPC campaigns. Lastly, BullsEye Marketing runs an Analytical report for your website to make sure that the online advertising is effective in attracting visitors, leads and sales. For more information about the services offered by BullsEye Marketing, please visit http://bullseyenj.com/services.

Contact Us: (888) 678-4890

New Jersey Database Marketing: Explained

bullseye — Tue, 09 Aug 2011 15:02:44 +0000

Databases are created when consumers give out their information, such as their name and address, in return for discounts and coupons. This consumer information is then stored in lists and databases throughout the world. As a result of the many different consumers with a variety of interests and information, there is also a multitude of databases in the world.

So what is Database marketing?

Database marketing is essentially the use of these databases. On one side of database marketing is the continued growth of these databases. To keep growing the databases, companies collect information through surveys, online questionnaires and other online forms. The other side of database marketing is using the databases to target potential customers. For example, in an automotive database, a business or advertising agency could target people that are three months away from their last monthly payment on a leased car. As a result, these people will be looking to lease another car and therefore, are good potential customers for car dealerships.

BullsEye Marketing offers regular database marketing and online database marketing to its clients. Database marketing is a cheap tool to ensure that the direct mail or E-blasts are effective. For more information regarding BullsEye Marketing’s database marketing, please visit http://bullseyenj.com/services/database-marketing/.

Contact Us: (888) 678-4890

BullsEye Marketing, an online advertising agency, updates SEM glossary

bullseye — Tue, 26 Jul 2011 14:24:57 +0000

The Search Engine Optimization (SEO) and Search Engine Marketing (SEM) industries use a lot of jargon and abbreviations like PPC and CPC. Here at BullsEye Marketing, we understand the advertising and marketing industry. As a result, we can decode the business terms into definitions and ideas that the everyday man and company can understand. As a result, we just updated our glossary page to include definitions and pictures to help the everyday man,. Furthermore, we added more terms to cover all the different aspects of online advertising and marketing including Search Engine Marketing (SEM) and Search Engine Optimization (SEO). Our glossary can be found at our glossary or by looking under the need to know tab on the navigation bar. Because here at BullsEye Marketing, we don’t believe in the sneaky tactics our competitors use to trick their clients. We tell it like how it is and we give our clients the best deal and produce results. Check out our work at http://bullseyenj.com/our-work and contact us today.

Contact Us: (888) 678-4890

SEO and SEM Consulting Service offered by the SEO and SEM experts

bullseye — Thu, 21 Jul 2011 14:35:52 +0000

The Internet is an interesting place. It connects people from all over the world: NJ to CA, Australia to Brasil etc. As a result of this connection, it is a unique forum for advertising and marketing, but only if it is used correctly. Most people think that an online business is easy to create and run because all it requires is a website. However, there is much more involved with running a successful online business because that website has to be first indexed by the search engines and found by consumers. And then, this website has to be user friendly in order for the business to create a conversion.

Online Conversions, like this one, are waiting for your business

These different aspects of running a successful online business fall under the category of Search Engine Marketing (SEM) which in lay man’s terms, is the several different techniques used by online businesses to get indexed by the search engines and hopefully become the first result on the search engine result page. SEM includes Pay Per Click Campaigns, consistent release of content, good back-links and reviews. But at the same time, the business needs to focus on Search Engine Optimization (SEO) which in layman’s terms is the optimization of the website. SEO includes web design, keyword placement, web layout, color scheme and images. Focusing on both SEO and SEM is necessary in order to create a profitable online business, however, it is time consuming. As a result, there are consultants that specialize in SEO and SEM. One of these consulting agencies is us.

The experts here at BullsEye Marketing understand the different components of SEO and SEM and therefore, we can manage the online advertising that SEM requires and we can enact the web solutions that SEO needs. BullsEye Marketing can take care of SEM and SEO for a business so the business can focus on converting leads to sales and refining its products or services. Currently, we are managing SEO and SEM for clients in NJ, PA and NY. For more information about the services offered by BullsEye Marketing, please visit http://bullseyenj.com/services/sem-experts/.

Contact Us: (888) 678-4890

Twitter, a potential online Marketing Tool, is offered by BullsEye Marketing

bullseye — Mon, 18 Jul 2011 19:40:05 +0000

In 2010, Twitter had 105 million users and the owners believe that 300 thousand new users sign up everyday. That is a whole lot of users and more importantly to business owners, a whole lot of consumers. At this moment in time, Twitter is a relatively untapped marketing pool. In order to advertise on Twitter, all a person or company needs is to set up a free account and then to establish some followers. After that, the company or person can simply advertise their products by typing 140 characters and clicking enter. Its that easy.

But then you might ask, “if it is so easy, why aren’t more people doing it?” Well, to advertise on Twitter, it takes quite a bit of time and energy because it takes experience to shrink a half page ad or 30 second commercial into 140 characters. Also, research shows that there is direct relationship between the amount of content produced and the number of followers; the accounts with the most followers, are generally the accounts that produce the most content. As a result, in order to effectively use Twitter as an online marketing tool, new content needs to be consistently produced.

But that is where BullsEye Marketing comes in.

The professionals at BullsEye Marketing have experience in online marketing and Internet advertising in both local New Jersey and global markets. Additionally, we are able to create twitter, blogs and even websites in order to boost a company’s online sales. Furthermore, we will even maintain that website, twitter account or blog so that the client gets the most out of their online marketing medium. For more information about our services, please visit bullseyenj.com/services/

Contact Us: (888) 678-4890

BullsEye Marketing Gains 14 clients and loses Zero.

bullseye — Thu, 14 Jul 2011 13:19:11 +0000

The saying goes, when a business finds something or someone good, they stick with it. This is the case regarding BullsEye Marketing and its clients. In the past two quarters of 2011, all of our clients remained clients and continued to use us. Furthermore, 14 more clients decided to use BullsEye Marketing as their automotive ad agency. These clients range from Honda car dealerships, like Madison Honda and Martin Honda in Delaware, to Toyota dealerships, like Caldwell Toyota and Parkway Toyota, and even to Jeep dealerships like Seaview Chrsyler Dodge Jeep. For more information regarding BullsEye Marketing’s clients and our past work, please visit http://bullseyenj.com/our-work

At this point, it seems like we can only keep growing. We understand how to integrate newer online advertising techniques like PPC campaigns with older more traditional techniques like print and billboard ads. We also understand the local markets of the greater New Jersey area. But above all that, we know how to produce results for our clients and this is what keeps our clients returning back to us. So Contact Us today.

Contact Us: (888) 678-4890

New Ads in Short Hills Mall

bullseye — Wed, 06 Jul 2011 14:30:57 +0000

Between your shopping sprees at Brooks Brothers, Express or the Apple store, make sure you check out our new ads in the Short Hills Mall. We just placed ads there for Madison Honda. See the new ads by scrolling down or by clicking on the our work tab. While you are there, feel free to check out the websites we’ve built that are also under the our work tab. Then go see our ads for Madison Honda in person at the Short Hills Mall and Contact Us.