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Archive for the ‘Local Advertising’ Category


New Jersey Database Marketing: Explained

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Databases are created when consumers give out their information, such as their name and address, in return for discounts and coupons. This consumer information is then stored in lists and databases throughout the world. As a result of the many different consumers with a variety of interests and information, there is also a multitude of databases in the world.

So what is Database marketing?

Database marketing is essentially the use of these databases. On one side of database marketing is the continued growth of these databases. To keep growing the databases, companies collect information through surveys, online questionnaires and other online forms. The other side of database marketing is using the databases to target potential customers. For example, in an automotive database, a business or advertising agency could target people that are three months away from their last monthly payment on a leased car. As a result, these people will be looking to lease another car and therefore, are good potential customers for car dealerships.

BullsEye Marketing offers regular database marketing and online database marketing to its clients. Database marketing is a cheap tool to ensure that the direct mail or E-blasts are effective. For more information regarding BullsEye Marketing’s database marketing, please visit http://bullseyenj.com/services/database-marketing/.

Contact Us: (888) 678-4890

Small Businesses with Big Online Marketing Dreams

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imageA new year is here and now that we’re already knee deep in the first quarter it’s time to set the goals for 2011. It seems the most popular change in small businesses this year is the plan to invest more into their marketing efforts. According to a survey done online in the past month 77% of small businesses plan to expand their business this year. Also, out of the people that wished to expand their business almost half of them wanted the focus on  marketing and sales to be their first priority. With businesses making marketing a major priority again, and with many businesses starting new ventures in online marketing it is safe to say that it will be a good year for advertising.

However, what makes this year different than other good marketing years in the past is the new desire for small businesses to invest more in online marketing avenues.  Now this may seem to many people as a little late for a online marketing boom considering that the internet has been around for a while now. Yet, the survey also revealed the sad fact that only 54% of businesses that took part in the survey had a company website. Shocking I know, but this explains why so many small companies see this as the year to get their company on the web. This push for internet marketing can also get small businesses noticed if the are located outside of a major city like New York or Philadelphia.

If your one of these small businesses looking to make 2011 your marketing year then call us for a free consultation at (877) 279-1055

Facebook Deals Gives New Jersey Businesses Another Reason To Focus On Online Advertising

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Today Facebook introduced a new addition to it’s Places feature: Deals. For those not familiar with Places, Facebook now lets you check-in to local businesses just like Foursquare. You can then choose to share this information with your friends and they share with you. While Facebook’s Places doesn’t offer the gamesmanship of Foursquare where you can become the “mayor” of a location if you’ve checked-in there the most, it allows businesses to place coupons in their listing. Unfortunately, the only way to currently use these coupons is by showing your phone to the cashier. While there is still some need for advanced development of these features, Facebook has successfully taken a step forward in challenging the geo-targeting market and giving local businesses another reason to pay attention to online marketing.

Pictures courtesy of Facebook:

Facebook Deals Facebook Deals Check-in Facebook Deals Coupon

Merchants have complete control over the coupon creation and should be compelled to take advantage of this offering. More and more people use mobile phone applications to not only find places to go, but more importantly, to share them with their friends. Facebook Deals is a great way for your business to use traditional word of mouth advertising on a new platform.

The best way to form a solid campaign online is to form relationships with your customers. Facebook Places, Deals and Foursquare are all additional ways for you to do so instantaneously. New Jersey businesses now have yet another way to use online marketing to their advantage. Unsure how to utilize these tools the best? Contact us for a free consultation at (877) 279-1055 and sign up for our newsletter to receive even more useful advice!