BullsEye Marketing

At BullsEye Marketing we provide a number of services that not only measure your company’s success online but also improve it through paid search online advertising. Paid search works great for businesses or websites that are not getting indexed well in organic searches. Our clients using paid search have seen some remarkable results for not only getting websites properly indexed but also getting a good amount of traffic to their website. Here is an example of one of our clients that started a paid search campaign with us. Here is a screenshot of this client’s analytics results for the months of May and April.

In the line graph above the green line represents their website’s traffic in April. During this time their company was only relying on organic search to get indexed. During this month the most visits they got in a day was five and the total number of visits for the whole month was twenty-five. It was towards the end of this month that we had suggested a paid search campaign. I think it goes without saying that May was a very different month for this company. Their website’s traffic went from a maximum of five visits a day to a maximum of twenty-two a day. That is almost the amount of traffic they got in a month all done in one day. May had ended with a total of 382 visits, which was a 1,428.00% increase. We continued the campaign for a number of months until they decide to stop the campaign and go back to getting indexed by organic search results alone. After their 16th day without the paid search campaign we looked to see how they were doing.

As you can see from the line graph after stopping the campaign the number of visits to their site completely dropped back down to what it was before the paid search campaign. This is a perfect example for how paid search campaigns can dramatically change your website’s traffic. Paid search campaign not bring in large numbers of visitors, but also with keyword selection they bring in the visitors that are looking for what your selling.

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While creating the last list of tips (view it here at http://bullseyenj.com/2011/08/15/bullseye-marketing’s-top-2-seo-and-sem-tips), the experts here at BullsEye Marketing realized that many different tips did not make the cut. As a result, this is another gathering of a few important SEO and SEM tips.

For those who are unfamiliar with BullsEye Marketing, we are an online advertising and marketing agency. We are located in New Jersey (NJ) but we serve clients across the tri-state area. BullsEye Marketing has experience in creating websites, running SEM and PPC campaigns and analytical reports. For more information about BullsEye Marketing’s services, please visit http://bullseyenj.com/services.

And now, as promised, are two more SEO and SEM tips:

1. Use long tail keywords instead of one general keyword

A long tail keyword is defined as 2 or more search words that define a keyword. For example, “ad agency nj” is a long tail keyword while agency or advertising is not. In most cases, potential customers use long tail keywords like “ad agency nj” instead of just agency. The reason for this is because the more words in the keyword phrase, the more specific the online search. The long tail keywords should be inserted throughout the website and blog post. Additionally, they should appear in the header and anchor text of the page. The more that these long tail keywords appear on a web page or in a post, the more relevant the post or webpage is to these long tail keywords.

2. Track your results and growth.

Sign up for a free analytic program like Google Analytics. Put the code from this program into your website. Now, look at the results of your SEM and SEO tactics. This analytic program tracks visitors, page views, IP addresses, keywords and a whole slew of important information. The best suggestion is to start using this analytic program at the start of any Internet advertising campaign because the analytic program will give the business a benchmark of their success before the advertising campaign. Then, as the advertising campaign progresses, look at the analytic program to see the lift in views and sales.

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BullsEye Marketing is an online advertising and marketing agency that serves the greater New Jersey (NJ) area. We have experience in creating websites, running SEM and PPC campaigns, analytical reports and call tracking; Basically, BullsEye Marketing can take care of all a business’s online advertising and marketing needs. For more information about BullsEye Marketing’s services, please visit http://bullseyenj.com/services. Additionally, we have been in the business long enough to know the do’s and don’ts of the industry. So here are some of our top tips:

1. Build a strong and easy to use Webpage or Website

This is important because it is the central point of online business. Without it, a business will have trouble really doing anything on the internet. The website is the first interaction that a potential client will have with a business. If the website is easy to use, has a fast loading time and basically pleases the customer, that customer will be sure to return and conduct business through the website. Also, all the PPC campaigns or other SEM tactics will be useless without a strong website because all online marketing strategies point potential customers toward a website.

2. Produce Content Consistently

This content can be anything from uploading a picture with alt text, a chart, a blog post or a full out press release story. It really does not matter as long as the content is relevant to the business’s website and it is uploaded on a consistent basis. The consistency is important because it shows to the google bots and spider bots that this webpage is still active. As a result, the page will receive a higher page position on search results. Additionally, the consistent upload will help attract readers and returning potential customers to the website.

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It is said that the first few years of a business are the hardest because it is during these first few years that a company begins to make a profit. When a company first starts out, they usually take out mortgages and loans; as a result, the profit from the first few years goes to paying off those loans. However, by the fifth year, the company starts earning a profit and this is exactly why BullsEye Marketing is celebrating our 5th year as an online Advertising Agency.

BullsEye Marketing started out five years ago with a concept from its president B Alan. He believed that online advertising is the advertising and marketing of the future. Additionally, he also saw a lack of agencies that catered to this new online advertising. As a result, he used his years of experience within the advertising industry to create a new agency that was able to do both online and traditional advertising but it specialized in online advertising and marketing. And thus, BullsEye Marketing was created. For more information about the creation of BullsEye Marketing, please visit http://bullseyenj.com/about-us/.

Although BullsEye Marketing is based in New Jersey (NJ), the agency has clients across the tri state area including the states of Pennsylvania (PA) and New York (NY). Additionally, BullsEye Marketing has a variety of clients. The majority of our clients are car dealerships like the Martin Dealerships of Delaware and Madison Honda in New Jersey. However, BullsEye Marketing also has clients in other industries such as Handi Lift Residential in North Carolina and the Wilf Campus for Senior Living in New Jersey.

BullsEye Marketing offers many services which can help a business’s online advertising to flourish. We offer SEO (Search Engine Optimization) consultations so that businesses get the most out of their website. BullsEye Marketing also offers website creation and maintenance for those businesses that do not have a website yet. The marketing experts here at BullsEye Marketing also can run a company’s SEM (Search Engine Marketing) and PPC campaigns. Lastly, BullsEye Marketing runs an Analytical report for your website to make sure that the online advertising is effective in attracting visitors, leads and sales. For more information about the services offered by BullsEye Marketing, please visit http://bullseyenj.com/services.

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Contact Us: (888) 678-4890

The Search Engine Optimization (SEO) and Search Engine Marketing (SEM) industries use a lot of jargon and abbreviations like PPC and CPC. Here at BullsEye Marketing, we understand the advertising and marketing industry. As a result, we can decode the business terms into definitions and ideas that the everyday man and company can understand. As a result, we just updated our glossary page to include definitions and pictures to help the everyday man,. Furthermore, we added more terms to cover all the different aspects of online advertising and marketing including Search Engine Marketing (SEM) and Search Engine Optimization (SEO). Our glossary can be found at our glossary or by looking under the need to know tab on the navigation bar. Because here at BullsEye Marketing, we don’t believe in the sneaky tactics our competitors use to trick their clients. We tell it like how it is and we give our clients the best deal and produce results. Check out our work at http://bullseyenj.com/our-work and contact us today.

Contact Us: (888) 678-4890

The Internet is an interesting place. It connects people from all over the world: NJ to CA, Australia to Brasil etc. As a result of this connection, it is a unique forum for advertising and marketing, but only if it is used correctly. Most people think that an online business is easy to create and run because all it requires is a website. However, there is much more involved with running a successful online business because that website has to be first indexed by the search engines and found by consumers. And then, this website has to be user friendly in order for the business to create a conversion.

Online Conversions, like this one, are waiting for your business

These different aspects of running a successful online business fall under the category of Search Engine Marketing (SEM) which in lay man’s terms, is the several different techniques used by online businesses to get indexed by the search engines and hopefully become the first result on the search engine result page. SEM includes Pay Per Click Campaigns, consistent release of content, good back-links and reviews. But at the same time, the business needs to focus on Search Engine Optimization (SEO) which in layman’s terms is the optimization of the website. SEO includes web design, keyword placement, web layout, color scheme and images. Focusing on both SEO and SEM is necessary in order to create a profitable online business, however, it is time consuming. As a result, there are consultants that specialize in SEO and SEM. One of these consulting agencies is us.

The experts here at BullsEye Marketing understand the different components of SEO and SEM and therefore, we can manage the online advertising that SEM requires and we can enact the web solutions that SEO needs. BullsEye Marketing can take care of SEM and SEO for a business so the business can focus on converting leads to sales and refining its products or services. Currently, we are managing SEO and SEM for clients in NJ, PA and NY. For more information about the services offered by BullsEye Marketing, please visit http://bullseyenj.com/services/sem-experts/.

Contact Us: (888) 678-4890

In 2010, Twitter had 105 million users and the owners believe that 300 thousand new users sign up everyday. That is a whole lot of users and more importantly to business owners, a whole lot of consumers. At this moment in time, Twitter is a relatively untapped marketing pool. In order to advertise on Twitter, all a person or company needs is to set up a free account and then to establish some followers. After that, the company or person can simply advertise their products by typing 140 characters and clicking enter. Its that easy.

But then you might ask, “if it is so easy, why aren’t more people doing it?” Well, to advertise on Twitter, it takes quite a bit of time and energy because it takes experience to shrink a half page ad or 30 second commercial into 140 characters. Also, research shows that there is direct relationship between the amount of content produced and the number of followers; the accounts with the most followers, are generally the accounts that produce the most content. As a result, in order to effectively use Twitter as an online marketing tool, new content needs to be consistently produced.

But that is where BullsEye Marketing comes in.

The professionals at BullsEye Marketing have experience in online marketing and Internet advertising in both local New Jersey and global markets. Additionally, we are able to create twitter, blogs and even websites in order to boost a company’s online sales. Furthermore, we will even maintain that website, twitter account or blog so that the client gets the most out of their online marketing medium. For more information about our services, please visit bullseyenj.com/services/

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The saying goes, when a business finds something or someone good, they stick with it. This is the case regarding BullsEye Marketing and its clients. In the past two quarters of 2011, all of our clients remained clients and continued to use us. Furthermore, 14 more clients decided to use BullsEye Marketing as their automotive ad agency. These clients range from Honda car dealerships, like Madison Honda and Martin Honda in Delaware, to Toyota dealerships, like Caldwell Toyota and Parkway Toyota, and even to Jeep dealerships like Seaview Chrsyler Dodge Jeep. For more information regarding BullsEye Marketing’s clients and our past work, please visit http://bullseyenj.com/our-work

At this point, it seems like we can only keep growing. We understand how to integrate newer online advertising techniques like PPC campaigns with older more traditional techniques like print and billboard ads. We also understand the local markets of the greater New Jersey area. But above all that, we know how to produce results for our clients and this is what keeps our clients returning back to us. So Contact Us today.

Contact Us: (888) 678-4890

Between your shopping sprees at Brooks Brothers, Express or the Apple store, make sure you check out our new ads in the Short Hills Mall. We just placed ads there for Madison Honda. See the new ads  by scrolling down or by clicking on the our work tab. While you are there, feel free to check out the websites we’ve built that are also under the our work tab. Then go see our ads for Madison Honda in person at the Short Hills Mall and Contact Us.

Contact Us: (888) 678-4890

Since we live in a world ruled by People Magazine, TMZ and celebrities in general, most people have a good idea about what a Public Relations (PR) person is suppose to do. However, when people hear the words, digital PR, they begin to look very confused; so let me explain it for you.

The role of a company that does digital Public Relations, such as BullsEye, is almost identical to the duties associated with a normal PR person; the only thing that changes is the tools associated with each type of PR. The role of a digital PR company is to create an Electronic Public Relations (ePR) Campaign which produces positive content around a company’s website or at the very least, is linked to the company’s name or website. This content then helps the company rise within the searches of the online search engines.

The tools of a digital PR company are vast and numerous, but nonetheless, all of them are offered by BullsEye. The tools include Electronic Press Releases, Email Blasts, SEO optimization, Database Marketing, Blogging and so many more.

Take advantage of our free consultation and find out what it truly means to have a digital PR representative.

As a marketing company our job is to keep customers coming in to your business and keeping your employees busy. So its always nice to hear from one of our clients that they have been overwhelmed with business recently.

“Thanks for forwarding this to me. It has been crazy the past 5-6 weeks. The website is doing a great job with creating leads. I was getting 1-2 month on the old site and now I can barely keep up with the leads coming in. Need to hire another salesperson! There are some tweaks I need to do and will hopefully get to them soon. I also need to get the department heads training so they can manager their respective pages.”
Thanks,

Steve Bergamo
Director of Business Development
Smythe Volvo

Web development and design at BullsEye Marketing is more then just making nicer looking, more professional websites. That is only the first step, the second is about generating traffic and getting your website indexed online. This is important because what’s the point of having a new or updated website if no one can see it. It would be like wearing a tuxedo when your alone in your house.
You can see the website that he mentioned in the testimonial Here

Down in Silicon Valley it seems that Facebook is stirring up some trouble. The social network giant, certainly valued at $50 billion, seems to have disrupted the success of the other older, more established companies like Google and Yahoo. Facebook is taking a lot of online advertising from these companies, like Yahoo and Myspace, with the help of Facebook’s 600 million users. It seems that Facebook is giving a lot of search engine marketing companies a run for their money and with their rapid success it is pushing ad agencies, like BullsEye, to not only set up campaigns on Google but on Facebook as well.

Last week we mentioned facebook and the great influence it can have on a company, but this week I thought I would mention our other social media tools that we here at BullsEye Marketing operate through.

Here at BullsEye we try to get your business noticed not only in print and other traditional advertising but on the web as well. Content creation on such sites as twitter and tumbler can help your business stay in touch with clients. Whether your company is automotive, health, or any other business big or small we use any resource we can to make sure customers keep walking through the door.

BullsEye would like to announce our new facebook campaign that is currently running. Go check it out now. Come on, I know you have at least one tab on your computer already logged on to facebook. In fact you would be surprised to see how popular and big facebook has become not only on a personal level but in business as well. I found this short video that gave me some impressive facts about the power and popularity that facebook has.

The most interesting fact I found from this video is that 48% of young Americans said they found out about news through facebook. It seems like only a few years ago it was strictly for college students to share pictures and upcoming events. Now it’s a news source, a marketing tool, a video and image hosting site, a PR tool, and many other personal or business uses that seem to increase daily. This makes a presence on facebook a must. If you’d like to see your company pull online traffic from this increasingly growing social media juggernaut contact us. You can also see our facebook campaign by clicking on the facebook icon below.

Those who frequent the site may notice that we have a new page up on our site. Scroll over the Blog button in the navigation bar and you’ll see The Lighter Side. The Lighter Side is where we collect videos, commercials, and print ads that we here at Bulls Eye thought were either funny or interesting. Today we put up a new video up on the lighter side page of some vintage sport car racing from 1967.

It seems that every piece of technology today can capture video in one way or another, and since the creation of sites like Youtube, Vimeo, and other video posting sites it has never been easier to advertise with video on the web. Putting up video to promote your company can range from old commercials to common short clips. Here is an example, Lets say you run a body shop and want to promote your auto paint work. Do a quick video of your staff working on one of the cars. It doesn’t have to look Blockbuster quality just a simple video for Youtube and your website to generate some online traffic. Here I found this video video of my example.

As you can see its not to interesting but it’s short, something to look at, and can be associated to your company. This even looked like it was filmed by a cell phone but it still has 2,128 views. A few simple videos like that pulling in over a thousand views a piece can really make some noise. However, while short little clips like this one can get you noticed what is really important is that you take your traditional media from commercials or other types of TV spots and get them online. Video advertising is becoming more and more noticed in online marketing and it’s better to jump on board sooner rather than later.
Another way to get your videos and TV spots to the masses is with social media. Social networks like Facebook and Twitter have become a great place to post all kinds of media and get immediate responses and questions about your video. For insistence, lets say you just posted a commercial for your company on Facebook, and a few hours later someone comments to ask about your location or phone number because it was left out of the ad. Well this is good news because now you know someone is interested, you have their name, and also other information to keep in contact with them. Marketing with video is a unique tool only that is still growing in use. You can also see our video marketing solutions here.

I came across an article recently that discussed the benefits of a new application for mobile devices that makes the process of buying a car much easier. I did bit more digging on this and I found this video that explains the basics of this clever little app.

Along with making car shopping easier for the customer this QR Code application can greatly improve your website’s traffic as well as use your recent customer’s cars as a showroom car that moves around town. This type of gateway into your website provides the exact kind of traffic that you want your website to bring in. The types of people that are using QR Code on your cars are people that have seen the actual car, not just a picture, and they are showing enough interest to inspect the price you are offering. Mobile marketing is quickly becoming more and more important to a business considering that the rapid increase of people switch from standard cell phones to smart phones, and also the recent wave of tablet computers. It’s no wonder more applications like QR Code are coming out.

If you have happen to be on NJ.com recently you may have notice our banner ad for Acme Nissan hanging at the top of the page. I like putting banner ads at the top of the page especially if it is a site like formated like NJ.com were it hangs next to the sites logo. It tends to be the first thing you see when entering the page. Most likely because  it usually is the first image to load on a page.  We will soon be adding this along with other banner ass  to our Internet marketing section under the services tab. displaying all of our banner ads.  Here is a shot of our recent banner ad in a full page format. (to see a larger version click on the image)

Its no secret that facebook is the juggernaut of social media, but what people don’t realize is how big facebook has become. I recently came across this video that showed me the power that facebook has and how important it has become to the world at large. This makes me happy that I began offering social media to my clients awhile back because I hate being the last one to jump on the bandwagon. Its the same feeling I get when I watch a movie after everyone has seen it years ago. “Hey I just saw Titanic wanna talk about it?” “No. I saw that years ago.”

However, what made facebook truly amazing is that it evolved out of the college dorm room and into the real world where it offers more than a simple reconnection to a old high school friend but instead business.  Thanks to facebook internet marketing is booming and social media marketing is sitting comfortably at the top. Today if you want your business to get noticed you need social media. To see all of BullsEye’s social media options you can click here

It seems like more and more companies are realizing what a great tool twitter can be for social media marketing. What was once considered an online soapbox to shout your daily whereabouts into the internet has now become a very affective and necessary tool in online marketing. What makes Twitter so powerful is that it gives as well as takes, meaning that you can share new information about your company like offers and promotions as well as search to see what the market has to say about you. However, its the taking out information that interests me the most and how more companies are using it to sell their products. Here is an example, Lets say you are trying to print something from your home computer and you run out of ink. Then you send out a tweet that says, “Great outta printer ink. Guess I gotta drive to Staples today.” After you send that tweet minutes later Staples reads it and sends you a tweet back with a link saying, “You can order it online here and we’ll take 10% off the cost.” Other companies have used the information they find on twitter in different ways, like how Wheat Thins did for their recent TV ads.

I am interested to see how versatile Twitter is and what else it will do for online marketing. Until then feel free to visit our social media services and see what we offer here.

Google just released a new platform for their Places technology called Hotpot. This release yields a more user friendly interface for search, one that’s not-so-suspiciously formatted for mobile consumption.

This tool allows you to search for local businesses in a fashion very similar to Yelp and Foursquare. The traditional Places listings are now presented in a social fashion, presenting us with multiple options to personalize the experience. You can choose to save a listing for later, choose “not interested,” see the average rating the place received and view your rating.

While this system is much more integrated socially, Google has been having a difficult time convincing Facebook to lend them their data. This is a major disadvantage as Yelp! offers full Facebook integration and 20% of Foursquare users push their data to Facebook. Without this information, Google must rely on Hotpot users creating a Google Profile and adding other friends with profiles.

Friends can then be suggested via your Gmail contact list and anyone you add will be notified. Eventually, the hope is that with enough custom content from you and your friends, Hotpot serves as a social suggester for any business you search. With the failing Google Wave and Buzz both relying on the same social aggregation, will Hotpot’s integration be more successful?

Regardless of how successful Hotpot is, its release is yet another reason why businesses need to ensure their Google Places listing is accurate. Hotpot focuses even more on user reviews, displaying your ratings and reviews count at the top of the page. If Google can mitigate their collective action problem and get users to interact with Hotpot like they do Foursquare, Hotpot definitely has the opportunity to become a powerful tool.