BullsEye Marketing

At BullsEye Marketing we provide a number of services that not only measure your company’s success online but also improve it through paid search online advertising. Paid search works great for businesses or websites that are not getting indexed well in organic searches. Our clients using paid search have seen some remarkable results for not only getting websites properly indexed but also getting a good amount of traffic to their website. Here is an example of one of our clients that started a paid search campaign with us. Here is a screenshot of this client’s analytics results for the months of May and April.

In the line graph above the green line represents their website’s traffic in April. During this time their company was only relying on organic search to get indexed. During this month the most visits they got in a day was five and the total number of visits for the whole month was twenty-five. It was towards the end of this month that we had suggested a paid search campaign. I think it goes without saying that May was a very different month for this company. Their website’s traffic went from a maximum of five visits a day to a maximum of twenty-two a day. That is almost the amount of traffic they got in a month all done in one day. May had ended with a total of 382 visits, which was a 1,428.00% increase. We continued the campaign for a number of months until they decide to stop the campaign and go back to getting indexed by organic search results alone. After their 16th day without the paid search campaign we looked to see how they were doing.

As you can see from the line graph after stopping the campaign the number of visits to their site completely dropped back down to what it was before the paid search campaign. This is a perfect example for how paid search campaigns can dramatically change your website’s traffic. Paid search campaign not bring in large numbers of visitors, but also with keyword selection they bring in the visitors that are looking for what your selling.

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While creating the last list of tips (view it here at http://bullseyenj.com/2011/08/15/bullseye-marketing’s-top-2-seo-and-sem-tips), the experts here at BullsEye Marketing realized that many different tips did not make the cut. As a result, this is another gathering of a few important SEO and SEM tips.

For those who are unfamiliar with BullsEye Marketing, we are an online advertising and marketing agency. We are located in New Jersey (NJ) but we serve clients across the tri-state area. BullsEye Marketing has experience in creating websites, running SEM and PPC campaigns and analytical reports. For more information about BullsEye Marketing’s services, please visit http://bullseyenj.com/services.

And now, as promised, are two more SEO and SEM tips:

1. Use long tail keywords instead of one general keyword

A long tail keyword is defined as 2 or more search words that define a keyword. For example, “ad agency nj” is a long tail keyword while agency or advertising is not. In most cases, potential customers use long tail keywords like “ad agency nj” instead of just agency. The reason for this is because the more words in the keyword phrase, the more specific the online search. The long tail keywords should be inserted throughout the website and blog post. Additionally, they should appear in the header and anchor text of the page. The more that these long tail keywords appear on a web page or in a post, the more relevant the post or webpage is to these long tail keywords.

2. Track your results and growth.

Sign up for a free analytic program like Google Analytics. Put the code from this program into your website. Now, look at the results of your SEM and SEO tactics. This analytic program tracks visitors, page views, IP addresses, keywords and a whole slew of important information. The best suggestion is to start using this analytic program at the start of any Internet advertising campaign because the analytic program will give the business a benchmark of their success before the advertising campaign. Then, as the advertising campaign progresses, look at the analytic program to see the lift in views and sales.

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BullsEye Marketing is an online advertising and marketing agency that serves the greater New Jersey (NJ) area. We have experience in creating websites, running SEM and PPC campaigns, analytical reports and call tracking; Basically, BullsEye Marketing can take care of all a business’s online advertising and marketing needs. For more information about BullsEye Marketing’s services, please visit http://bullseyenj.com/services. Additionally, we have been in the business long enough to know the do’s and don’ts of the industry. So here are some of our top tips:

1. Build a strong and easy to use Webpage or Website

This is important because it is the central point of online business. Without it, a business will have trouble really doing anything on the internet. The website is the first interaction that a potential client will have with a business. If the website is easy to use, has a fast loading time and basically pleases the customer, that customer will be sure to return and conduct business through the website. Also, all the PPC campaigns or other SEM tactics will be useless without a strong website because all online marketing strategies point potential customers toward a website.

2. Produce Content Consistently

This content can be anything from uploading a picture with alt text, a chart, a blog post or a full out press release story. It really does not matter as long as the content is relevant to the business’s website and it is uploaded on a consistent basis. The consistency is important because it shows to the google bots and spider bots that this webpage is still active. As a result, the page will receive a higher page position on search results. Additionally, the consistent upload will help attract readers and returning potential customers to the website.

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It is said that the first few years of a business are the hardest because it is during these first few years that a company begins to make a profit. When a company first starts out, they usually take out mortgages and loans; as a result, the profit from the first few years goes to paying off those loans. However, by the fifth year, the company starts earning a profit and this is exactly why BullsEye Marketing is celebrating our 5th year as an online Advertising Agency.

BullsEye Marketing started out five years ago with a concept from its president B Alan. He believed that online advertising is the advertising and marketing of the future. Additionally, he also saw a lack of agencies that catered to this new online advertising. As a result, he used his years of experience within the advertising industry to create a new agency that was able to do both online and traditional advertising but it specialized in online advertising and marketing. And thus, BullsEye Marketing was created. For more information about the creation of BullsEye Marketing, please visit http://bullseyenj.com/about-us/.

Although BullsEye Marketing is based in New Jersey (NJ), the agency has clients across the tri state area including the states of Pennsylvania (PA) and New York (NY). Additionally, BullsEye Marketing has a variety of clients. The majority of our clients are car dealerships like the Martin Dealerships of Delaware and Madison Honda in New Jersey. However, BullsEye Marketing also has clients in other industries such as Handi Lift Residential in North Carolina and the Wilf Campus for Senior Living in New Jersey.

BullsEye Marketing offers many services which can help a business’s online advertising to flourish. We offer SEO (Search Engine Optimization) consultations so that businesses get the most out of their website. BullsEye Marketing also offers website creation and maintenance for those businesses that do not have a website yet. The marketing experts here at BullsEye Marketing also can run a company’s SEM (Search Engine Marketing) and PPC campaigns. Lastly, BullsEye Marketing runs an Analytical report for your website to make sure that the online advertising is effective in attracting visitors, leads and sales. For more information about the services offered by BullsEye Marketing, please visit http://bullseyenj.com/services.

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Databases are created when consumers give out their information, such as their name and address, in return for discounts and coupons. This consumer information is then stored in lists and databases throughout the world. As a result of the many different consumers with a variety of interests and information, there is also a multitude of databases in the world.

So what is Database marketing?

Database marketing is essentially the use of these databases. On one side of database marketing is the continued growth of these databases. To keep growing the databases, companies collect information through surveys, online questionnaires and other online forms. The other side of database marketing is using the databases to target potential customers. For example, in an automotive database, a business or advertising agency could target people that are three months away from their last monthly payment on a leased car. As a result, these people will be looking to lease another car and therefore, are good potential customers for car dealerships.

BullsEye Marketing offers regular database marketing and online database marketing to its clients. Database marketing is a cheap tool to ensure that the direct mail or E-blasts are effective. For more information regarding BullsEye Marketing’s database marketing, please visit http://bullseyenj.com/services/database-marketing/.

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The Search Engine Optimization (SEO) and Search Engine Marketing (SEM) industries use a lot of jargon and abbreviations like PPC and CPC. Here at BullsEye Marketing, we understand the advertising and marketing industry. As a result, we can decode the business terms into definitions and ideas that the everyday man and company can understand. As a result, we just updated our glossary page to include definitions and pictures to help the everyday man,. Furthermore, we added more terms to cover all the different aspects of online advertising and marketing including Search Engine Marketing (SEM) and Search Engine Optimization (SEO). Our glossary can be found at our glossary or by looking under the need to know tab on the navigation bar. Because here at BullsEye Marketing, we don’t believe in the sneaky tactics our competitors use to trick their clients. We tell it like how it is and we give our clients the best deal and produce results. Check out our work at http://bullseyenj.com/our-work and contact us today.

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The Internet is an interesting place. It connects people from all over the world: NJ to CA, Australia to Brasil etc. As a result of this connection, it is a unique forum for advertising and marketing, but only if it is used correctly. Most people think that an online business is easy to create and run because all it requires is a website. However, there is much more involved with running a successful online business because that website has to be first indexed by the search engines and found by consumers. And then, this website has to be user friendly in order for the business to create a conversion.

Online Conversions, like this one, are waiting for your business

These different aspects of running a successful online business fall under the category of Search Engine Marketing (SEM) which in lay man’s terms, is the several different techniques used by online businesses to get indexed by the search engines and hopefully become the first result on the search engine result page. SEM includes Pay Per Click Campaigns, consistent release of content, good back-links and reviews. But at the same time, the business needs to focus on Search Engine Optimization (SEO) which in layman’s terms is the optimization of the website. SEO includes web design, keyword placement, web layout, color scheme and images. Focusing on both SEO and SEM is necessary in order to create a profitable online business, however, it is time consuming. As a result, there are consultants that specialize in SEO and SEM. One of these consulting agencies is us.

The experts here at BullsEye Marketing understand the different components of SEO and SEM and therefore, we can manage the online advertising that SEM requires and we can enact the web solutions that SEO needs. BullsEye Marketing can take care of SEM and SEO for a business so the business can focus on converting leads to sales and refining its products or services. Currently, we are managing SEO and SEM for clients in NJ, PA and NY. For more information about the services offered by BullsEye Marketing, please visit http://bullseyenj.com/services/sem-experts/.

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The saying goes, when a business finds something or someone good, they stick with it. This is the case regarding BullsEye Marketing and its clients. In the past two quarters of 2011, all of our clients remained clients and continued to use us. Furthermore, 14 more clients decided to use BullsEye Marketing as their automotive ad agency. These clients range from Honda car dealerships, like Madison Honda and Martin Honda in Delaware, to Toyota dealerships, like Caldwell Toyota and Parkway Toyota, and even to Jeep dealerships like Seaview Chrsyler Dodge Jeep. For more information regarding BullsEye Marketing’s clients and our past work, please visit http://bullseyenj.com/our-work

At this point, it seems like we can only keep growing. We understand how to integrate newer online advertising techniques like PPC campaigns with older more traditional techniques like print and billboard ads. We also understand the local markets of the greater New Jersey area. But above all that, we know how to produce results for our clients and this is what keeps our clients returning back to us. So Contact Us today.

Contact Us: (888) 678-4890

Between your shopping sprees at Brooks Brothers, Express or the Apple store, make sure you check out our new ads in the Short Hills Mall. We just placed ads there for Madison Honda. See the new ads  by scrolling down or by clicking on the our work tab. While you are there, feel free to check out the websites we’ve built that are also under the our work tab. Then go see our ads for Madison Honda in person at the Short Hills Mall and Contact Us.

Contact Us: (888) 678-4890

Since we live in a world ruled by People Magazine, TMZ and celebrities in general, most people have a good idea about what a Public Relations (PR) person is suppose to do. However, when people hear the words, digital PR, they begin to look very confused; so let me explain it for you.

The role of a company that does digital Public Relations, such as BullsEye, is almost identical to the duties associated with a normal PR person; the only thing that changes is the tools associated with each type of PR. The role of a digital PR company is to create an Electronic Public Relations (ePR) Campaign which produces positive content around a company’s website or at the very least, is linked to the company’s name or website. This content then helps the company rise within the searches of the online search engines.

The tools of a digital PR company are vast and numerous, but nonetheless, all of them are offered by BullsEye. The tools include Electronic Press Releases, Email Blasts, SEO optimization, Database Marketing, Blogging and so many more.

Take advantage of our free consultation and find out what it truly means to have a digital PR representative.

As a marketing company our job is to keep customers coming in to your business and keeping your employees busy. So its always nice to hear from one of our clients that they have been overwhelmed with business recently.

“Thanks for forwarding this to me. It has been crazy the past 5-6 weeks. The website is doing a great job with creating leads. I was getting 1-2 month on the old site and now I can barely keep up with the leads coming in. Need to hire another salesperson! There are some tweaks I need to do and will hopefully get to them soon. I also need to get the department heads training so they can manager their respective pages.”
Thanks,

Steve Bergamo
Director of Business Development
Smythe Volvo

Web development and design at BullsEye Marketing is more then just making nicer looking, more professional websites. That is only the first step, the second is about generating traffic and getting your website indexed online. This is important because what’s the point of having a new or updated website if no one can see it. It would be like wearing a tuxedo when your alone in your house.
You can see the website that he mentioned in the testimonial Here

Down in Silicon Valley it seems that Facebook is stirring up some trouble. The social network giant, certainly valued at $50 billion, seems to have disrupted the success of the other older, more established companies like Google and Yahoo. Facebook is taking a lot of online advertising from these companies, like Yahoo and Myspace, with the help of Facebook’s 600 million users. It seems that Facebook is giving a lot of search engine marketing companies a run for their money and with their rapid success it is pushing ad agencies, like BullsEye, to not only set up campaigns on Google but on Facebook as well.

Last week we mentioned facebook and the great influence it can have on a company, but this week I thought I would mention our other social media tools that we here at BullsEye Marketing operate through.

Here at BullsEye we try to get your business noticed not only in print and other traditional advertising but on the web as well. Content creation on such sites as twitter and tumbler can help your business stay in touch with clients. Whether your company is automotive, health, or any other business big or small we use any resource we can to make sure customers keep walking through the door.