Blog

Call us at (877) 279-1055

Online Advertising Takes the Lead

Posted by:  /  Tags: , , , ,

To quote Bob Dylan, “The times they are a changin’.” Now granted I imagine when he wrote that lyric he wasn’t thinking about marketing, but the world of marketing is changing in a big way. Recently online ads have pulled ahead of print newspaper ads for the first time. This is a huge shift and the digital marketing research firm believes it will only continue to rise. They estimate that the spending for online ads will reach $25.8 billion in the near future.

While this is big news it is not unexpected. Online advertising has been slowly overtaking print ads for years now. However, while it may not be surprising it still is a big step forward for digital marketing. More spending for online ads can mean more tracking of an ad’s success or failure through services like Google Analytics. It can also cause a demand for new online tools that can help reach customers more easily. Yep the times truly are a changin’.

Leave a Reply

Your Name: (required)

Your Email: (will not be published) (required)

Your Website:

Your Message:

submit comment