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More Common Pay-Per-Click No-Nos: Not Separating Content Match from Search Results

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This is one of the worst mistakes people make. Of course it takes time, but any online marketing company should separate its regular search advertising from content match. This will allow you to get better reporting, set different costs per click, different budgets, and overall have a cleaner look for both of these campaigns. Just separate them into 2 campaigns. Both will have the same keywords but one campaign will be created only for “search” and the other one for “content match”.

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