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Common PPC Mistakes: Too Many Fraud Networks

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Every paid search engine, such as Google, Yahoo, or Bing, has a network to which it distributes your ads. Unfortunately, however, many of these networks are fraudulent and do not refer quality web site traffic, thereby reducing your traffic conversions. You need to look into your web analytics and find the domain names that bring you web site traffic with a high bounce rate, usually around 90%. Google allows you to drop these domains into a “negative excluded sites” folder, while Yahoo and others make you call them to address the problem. Doing this will prevent you from paying for low quality traffic.

2 Comments

NeigMoini

December 11, 2009

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Seems like you are a real specialist. Did ya study about the matter? lol

    B. Alan

    December 17, 2009

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    Every day lol

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