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Common PPC Mistakes: Broad Keywords

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In the next couple of posts we will talk about some of the most common PPC (paid search engine marketing) mistakes that people make in their online marketing campaigns that, if fixed, can earn any business an extra 70% of revenue or save thousands of dollars a month.

The first mistake people make is bidding on keywords that are too broad or general. Each industry has its giant keywords that bring in the most web site traffic. However, there are many more variations of those keywords that searchers are using. The more focus you put on the long tail keywords, the less your PPC campaign will cost. Also, your ads will be ranked higher if the keywords are more closely matched. Take your 100 keywords and make them into 200 by just looking at your own web statistics for exact keyword variations people use to search for your product.

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