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Horizontal Search Engine Marketing is the Way to Go

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Those new to SEO NJ have often been told to focus on one very niche topic. One narrow vertical. That has commonly been considered the way to gain credibility, readers, links, and ultimately build website traffic, which assuming the blog/site itself isn’t your primary source of income, could lead to online conversions. But is keeping it narrow really the best way to go?

Another way to go would be to cover as much ground as you possibly can. Throw a wide net out there and see what you catch. Once you see what you’ve caught, maybe you can catch more in the same area. The thinking is that the more ground you cover, the more people you are potentially exposing your work to. It’s going horizontal, rather than vertical.

The more resources you have, the better off you will be, of course. That is why big companies, like car dealerships, with deep pockets find the horizontal content angle so attractive. They can afford to pay to have a lot of people create content. In automotive search engine marketing, they can afford to bid on keywords across the board.

But just because it’s easier for a big company to go horizontal, that doesn’t mean the small SEM experts can’t keep the same principle in mind. Small businesses can find success in e-commerce, despite the fact that Amazon and Walmart are only a click away. The same goes for horizontal content sites.

If you’re going to go the route of trying to cover as much ground a possible, it doesn’t mean that quality should be sacrificed. It’s not about quantity over quality. Search engines like quality, and more importantly, so do users (who also like to share quality content via social networks). Search engines like Google want to deliver the highest quality results possible to the user, and they’re getting better and better at doing this as time progresses.

You may not be an expert in everything. Who is? There are different ways to construct quality content in areas you are less familiar with. For one, obviously, you can get SEM experts to write content for you in any given niche. You can also perform thorough research before tackling a specific topic. The more you learn along the way, the more knowledgeable you will be anyway, and what is an expert if not someone that has a thorough understanding of a subject?

If you can cover more ground, you can attract a wider audience, which means more web site traffic, which means more eyeballs, which means more New Jersey advertising dollars.

Source:  Web Pro News

One Comment

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Palapple Blog | SEO Solutions for your Business…

Thanks for sharing. Search engine optimization is indeed one of the most crucial areas in Internet marketing, it is a perfect bridge between technology and business….

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