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Use Your Ad Dollars Wisely in a Growing Economy: Email Advertising and Direct Mail

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This time I will talk about email database marketing and direct mail.

Email database marketing has increased in the past few years, but there still are limitations. Double opt-ins these days are the norm. Yet still, most click-through rates still average less than 0.5%.

This means that you can leverage your ad budget using a form of traditional media, namely direct mail. There are great advantages to a targeted direct mail program. First, due to higher rates for paper and postage, a lot of the competition has gone away. Direct mail is also one of the best performers when it comes to ROI, especially if you have a great offer and a great database marketing list. A great database marketing list is essential, so you must assemble your list with all the care in the world. If this is done properly, your database marketing list will be your business’s most valuable asset.

Typical direct mail response rates range from 1% to 2% for general lists. But a mailing with a great offer to a targeted list in a specific industry can increase these rates many times over.

That’s the last bit of advice on getting the most money out of your marketing NJ dollars. Make sure that you test, measure, and track all of your ads so you can tell how many leads they generate, and how much your ROI is. Always know what you are buying.

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