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Big Companies Turn to Search Engine Marketing

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Big companies with reduced ad budgets have discovered a way to make more from less by utilizing paid search engine marketing. With more brands taking advantage, a search engine keyword bidding war is starting. The concern is strategy; SEO NJ is quickly becoming obscured by the amount of companies using the same keywords.

Companies like Sprint have ordered keywords in order to increase sales, not just interest. Instead of generic words like “Sprint,” they now use phrases such as “cellphone rate plans” or “Samsung Reclaim.”

Volkswagen is telling more than 600 dealerships across the country to not compete against each other. The car manufacturer has been buying the keyword “Jetta,” but a local dealer could bid on “New Jersey Jetta” and inadvertently increase the price.

Google, which owns 80% of the online marketing industry, has noticed the diminishing amount of keywords available as more big companies come into play. The search giant offers a variety of tools that monitor when consumers search for specific keywords, letting online marketing services know the best time to bid on those keywords.

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