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How to Increase Leads and Online Conversions Part 3

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Last time, the tips to increase web site traffic conversions that I gave were about promoting your benefits and being the customer’s primary source of information through every phase of the buying cycle. This time I will talk about informing the customer of pricing and posting up images of your staff.

It’s important for potential customers to know that your solution is within their budget. Most people don’t expect a “set-in-stone”price on your website, but they do expect to see some sort of a price range. Having this information right up-front will allow the customer to determine right away if your solution is a feasible option, saving both you and the customer time.

Next, it is also important for website visitors to be able to associate a human face with your business. This is especially true for service businesses and also local small businesses. On your “About Us” page of your website, you should post up pictures of the staff. If you have a very large staff, then it is only necessary to post pictures of the staff that customers will regularly interact with, such as the sales staff. You can even post up videos giving some background information on the staff. Show how down-to-earth and friendly the staff can be. Depending on your strategy, you can show strictly professional pictures with everyone in suits, or you can show somewhat goofy pictures. The goofy pictures would be for a business that wants to connect with its audience on an emotional level, like a business involved in the local community.

In the next post, two more steps on increasing web site traffic conversions will be discussed. Those steps are making it easy for customers to get in touch with you, and making call-to-actions obvious.

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