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How to Increase Leads and Online Conversions Part 2

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In this post, I will give you two more tips on increasing your website’s lead generation ability and increasing your traffic conversions.

The next step is to promote the benefits of your solution while still giving the facts. You should give concise descriptions of your products/services while also noting the most common questions so you can create a FAQ’s page with all the answers. Most importantly, you should note the emotional triggers that tell the benefits of your solutions. Most sales people know that creating an emotional connection is the most important aspect of a sales pitch.

Another way to increase your web site traffic conversion rate is to give the customer information during each phase of the purchasing cycle. Pertinent content directs potential customers from one phase to the next. During the research phase, be their primary resource for information. Post relevant videos to capture their attention. Retrieve their contact information by having them sign up for an email newsletter or an event. During the comparison phase, when the customer compares you to your competitors, you can have success stories, case studies, checklists, and guides that will give the customer more faith in your business. And finally, during the decision phase you should offer value-purchases, deals, and guarantees (that you can deliver on) in order to reassure the customer that they are making the right decision in choosing your business.

4 tips down, 6 tips to go, so stay tuned…

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