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Integration Online Marketing

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So what is integration marketing, you ask?  Well, it’s a process of integrating your product offer into someone else’s sales funnel.

A good example of this is Coke. Coke is one of the largest brands in the world. They sell millions of products every year and have a pretty good relationship with their customer base. But if you notice, Coke doesn’t sell any of their products from dedicated Coke stores.

So how do they sell their product? We all know but probably never thought about it fully. What both Coke does is use integration marketing. They use other people’s sales funnel to get their product sold and give the seller a commission, all while making a profit.  Coke gets other people to do all the marketing work for them, all they do is supply the seller with a quality product that the customer wants and gives a commission.

For our purposes as sem experts, or online marketing services, we will be placing our product/services into other people’s sales funnel. More specifically we need to place our product/service offer in two places:

  1. Another business’s product “thank you page”
  2. Another business’s newsletter signup “thank you page”

Both places are almost always unused real estate and they get extremely targeted traffic directly to your product/service.

This strategy is a complete win/win for both you and the other business on whom’s “thank you page” you will be placing the ad on. Once the ad is up it runs completely on auto-pilot. After the owner sets it up they don’t have to do anything except watch the commissions roll in. There is no need for them to sign-up for anything on their own nor do they have to pay for anything. You would supply them with an html affiliate link and let it work on its own.

Your perks include an unlimited number of “thank you pages”, a completely automated system, and letting others do the work for you.

2 Comments

Online Marketing Services

December 7, 2009

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Good post for Integration Online Marketing, Nice Article.

    B. Alan

    December 7, 2009

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    Thank you.

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