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Budgeting for Your Online Marketing Department

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You need to budget as much as you can into your online efforts.  If you hire an internet marketing firm, you should redirect a good portion of your marketing budget towards that endeavor.  However, if you decide to tackle your online marketing efforts on your own, you need to keep a few things in mind when budgeting.

There’s a lot that goes into an online marketing department.  Of course you have to hire staff (creative staff for the writing and design, and IT staff for logistics).  You need to get proper equipment, which includes a top-of-the-line computer (you definitely don’t want to deal with lag when running an internet marketing campaign).  You need to have software so your internet marketing department can do its work.  You need to have tracking programs so you know how much web site traffic your online campaign is building.

It’s like going to Vegas, or Atlantic City for us Jersey folk.  To win big you need to play big.  The more you invest, the more return you can potentially see (of course there’s always the chance that you’ll fail completely, but what’s business without risk).  Of course with all the required investments in creating your own online marketing department, the bill can run up pretty high.  If you’re a small business, you might want to consider hiring an online marketing company.  But if you can afford to allocate the necessary funds into an in-house online marketing department, then by all means do so.

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