Blog

Call us at (877) 279-1055

Have an Online Marketing Presence to Stay Alive in the 21st Century

Posted by:  /  Tags: , , , , , , , , , , ,

Let’s face it.  The economy is still not that great.  But there’s an upside to any recession.  Businesses now have the opportunity to position themselves for when the market turns around.  If you’re in the right position, your business will boom once the recession is over.  And even though the economy is down, people still need products/services.  So how do you position yourself properly?…DEALS!

“People need deals and deals need people.”  You remember that scene in “A Beautiful Mind” when Russell Crowe, er, I mean John Nash, says the best option is the one that benefits both the individuals involved but also the group as a whole?  In other words, you need to create deals for your product/service that are mutually beneficial for both the consumer and for you.  The economy will stabilize once we’ve reached equilibrium.

And how do we reach that equilibrium, you ask?  The WEB!  The INTERNET!  The entire ONLINE ARENA!  Online marekting is the wave of the new century.  And now is the best time, if any, to get your business into the 21st century.  If you do, you’ll be in the best position when people start buying again.  Why?  Because there are a lot more people using the internet right now than you think.  In fact, the internet is very quickly becoming the hub of all media.  The internet allows you to watch TV and movies, listen to the radio, or just download music, talk with friends (and even people you thought you would never see again thanks to a little something called social networking, i.e. Facebook, MySpace), buy pretty much anything you want, pay bills, do all your banking, and even get medical advice.  The virtual world is slowly replacing the real one.

Of course that is not to say that traditional media advertising has no place in your marketing strategy.  Traditional media, such as print advertising, television advertising, outdoor advertising, or direct mail, still serves the same function it has for years.  But the market is rapidly becoming fully virtual.  Instead of advertising your big savings deal in any traditional media, you can do it for alot cheaper through online marketing, such as by submitting an online press release, for example.  You can market your deals on your own website, on your competitor’s websites, on any search engine, or any industry experts’ websites in order to build web site traffic.  And the precision of internet marketing will maximize your ROI since potential leads will all be those that are already interested in your product/service.

In order to fully corner the market, I suggest that you invest in all media, both traditional and online.  However, the current economy may force you to be a bit more frugal with your capital.  If that is the case, then you should certainly focus more on your online marketing.

So when people start buying again, you better be prepared to meet them half-way.  And when people start buying again and go online to do so, if your business isn’t online it probably won’t survive.  In order to stay in business and meet the demands of the new century, you’ll have to have a basic web foundation.

Here’s a quick overview of how you can have a successful web foundation:

In the next couple of posts, I’ll give you some tips on how to get your money’s worth from the world of the Internet and online marketing.  We’ll go over what you’ll need in order to have a comprehensive web foundation, including a website, an email  database marketing campaign, a social networking campaign, a blogging campaign (for SEO and reputation management), and search engine marketing.  It’ll definitely be worth your investment.

Leave a Reply

Your Name: (required)

Your Email: (will not be published) (required)

Your Website:

Your Message:

submit comment